The intervention of intellectual innovations in human consciousness up to the “man-machine” software technologies is, first of all, anachronistic and pursues the main goal - singularity, i.e. management of intelligent energy within the strict framework of technology. The occuracy of terminology and the absence of polysemy of the word is the foundation of the AI software in this area. For a specialized, technical translation, this is an undeniable advantage in terms of speed and efficiency of the process. As for the artistic text, this is an absolute limiter of the intellectual potential of the creative computer user. Already in the current conditions, with the help of Artificial Intelligence, it is possible to influence the formation of certain user opinions and even impose them on him. The author demonstrates on concrete examples the conflict of interference of an automatic editor in the process of individual literary translation. The author presents the differences between human mental operations and automatic actions of Artificial Intelligence in the process of translation. According to the author, translation is a universal property of human thinking, and the process of translating thoughts into a speech form is determined by biological, genetic, emotional, socio-historical memory and experience, as well as the possibility of individual translation of thoughts into native and any other language. Reflection - the subject's turning to himself - is one of the most important acts of consciousness, which is inherent in both the creator of a literary work and the translator, but is inaccessible to a machine.